Creating a cosmetics brand is a long-term project, which requires commercial, scientific and industrial skills. Whatever the product (cream, shampoo, make-up remover) and the target, 4 fundamental steps allow you to achieve your goals.
Step 1: Design
Before science, there is the reality of the market. The creation of a useful and profitable cosmetic product is therefore based on precise indicators. They are particularly economic (budget, price ranges of existing products), social (customer needs and expectations) and regulatory. A market study therefore remains an essential first step, which will lead to the drafting of specifications and a precise marketing strategy.
Step 2: Research and development
Once the idea has been defined and the business plan formalized, it’s time for R&D. The technical experts then take over by carrying out the industrial feasibility study and then by designing the formulation. Once the formula of the cosmetic product has been decided, tests are carried out on pilot batches. They allow the validation of the last details of the finished product.
Step 3: Production
Once the preparation is complete, it’s time to move on to the production of the newly created cosmetic product. Upstream, the purchase and control of raw materials are fundamental. Then comes the actual manufacturing phase, then packaging. Regular quality control ensures the release of a product that meets the expectations of the cosmetic designer and the regulations in force.
Step 4: Time-to-market
Once the creation of the cosmetic product is complete, all that remains is to put it on the market, in physical stores and/or online. The traceability of the batches then allows an optimal follow-up since it ensures a rapid detection of non-conformities and a good management of the customer service.
With a research and development center made up of specialists (pharmacists and engineers) in cosmetics and a state-of-the-art production center, COSIMA LABORATOIRE supports you at each stage of the production of your cosmetic product.
